Why fast websites win: a performance checklist

Speed is conversion. A site that loads in under a second keeps visitors; a slow one loses them before they read a word. Here's the checklist we use on every build.

• Static-first pages served from the edge
• Minimal JavaScript, compressed images, system-friendly fonts
• Contact paths that work on any phone — tap-to-chat, scannable QR
• Measure real load time on 4G, not just your laptop

We host our own work on Cloudflare Workers, so what you see in a lighthouse audit is what visitors around the world experience.